5 Elements of a Good Story

Last time I wrote about the importance of telling your story in order to make an emotional connection with your customers or guests. I have just read an article giving you 5 elements of storytelling that you could use in your marketing. In summary the 5 elements are: Passion –Your story must be appealing, personal … Continue reading 5 Elements of a Good Story

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How to stay relevant for your customers

In our new interconnected world, Brian Vellmure  poses an interesting question, specifically: In a world where access to almost anyone and anything is available from almost anywhere…and in many cases will be automatically recommended… How will you continually create value in [a] constantly evolving complex network? Your customers are probably more clued up about your … Continue reading How to stay relevant for your customers